Dropshipping Model Sales

Learn about Dropshipping service and start selling today! Simple and fast

Dropshipping is a sales model that is gaining popularity in Poland. It helps solve many problems that people running an online store may experience. Dropshipping allows, among other things, to reduce the costs of running a business and save time on order processing.

Find out what dropshipping is, how to set up an online store in the dropshipping model, how to start selling and how to do it effectively. Also find out whether such a venture pays off.

What is dropshipping and what does it involve?

Have you heard this word many times and wondered what it is? Dropshipping is a sales model with a specific order fulfilment process. The store owner is only part of this chain - they deal with the first stage of it.

They don't physically own the goods they offer in their store. Their task is to attract customers to themself, take the order and then pass it on to the wholesaler with whom they work. It is the latter that has the purchased goods in stock. The wholesaler takes care of packing the order and shipping it to the customer.

When is it worth investing in dropshipping?

The principle behind this model turns out to be simple, but will it be profitable in every situation? Because of how dropshipping works, it is a convenient solution for both experienced and novice sellers. Taking advantage of this type of system can be particularly beneficial if you want to:

open an online store but don't have the resources to stock and provide storage infrastructure
expand your product range without a large financial outlay
reduce fixed business costs
introduce new merchandise without investment risk.

Dropshipping in Poland. What opportunities do you have?

Wondering how to start dropshipping and whether it is a complicated process? In technical terms - no. Setting up an online store in this model can take just a few days. However, it is worth preceding it with an analysis of the market and the possibilities of the available e-commerce platforms.

Here is a guide on how to set up an online dropshipping store in a few steps:

Find a wholesaler to supply your desired goods and sign a contract with them. At Selesto, you can use a ready-made list of wholesalers. Dropshipping is not limited in terms of the type of goods you sell - the direction is entirely up to you. There are also no contraindications to finding your own supplier.

Choose the right e-commerce platform. Pay attention to whether it has the possibility of integrating with wholesalers, and also find out how much such a service costs. If it is too expensive, you may be forced to charge a high margin and thus have difficulty finding customers. At Selesto, the price of such a service costs a one-off net price of PLN 299 and the price of subsequent product updates starts from PLN 29 net, depending on the frequency of updates. Of course, other aspects of such a platform are also important: its speed, the possibility of multi-channel sales, marketing functions, the responsiveness of the store, the availability of different types of payment or delivery options, the visual attractiveness of the store. This will ensure your competitiveness and allow you to sell effectively.

Integrate your online store with your chosen wholesaler. This is not a complicated or time-consuming process. All you need to do is provide the product file you receive from the wholesaler. At Selesto, we take care of importing the products - you don't have to transfer them to your store yourself. Dropshipping also allows you to migrate product images and descriptions. And you're done!

But don't forget to promote your store afterwards. When choosing the right sales platform, you have many marketing tools at your disposal: integration with social media, Google Ads or a feedback aggregator, a system for sending newsletters, as well as SEO support. Make use of them all!

Dropshipping - is it worth it?

Dropshipping has many advantages. It allows virtually anyone to set up a store, plus it saves time and reduces the cost of handling a warehouse or processing orders. In essence, you can run a store or even several stores on your own and reach different types of customers.

How much can you earn by dropshipping sales? Earnings depend on a number of factors, including:

The amount of margin - the standard is 20-35%.
The terms of the agreement signed with the wholesaler - dropshipping is worth basing not only on a favourable pricing policy (including price volatility over time), but also on areas such as: speed of shipping and type of shipping options available, discounts for large orders, mode of accepting returns and handling complaints, or payment terms. Ensure that the agreement benefits both you and your customers.
The industry in which you operate - in some of them it is difficult to find a wholesaler who would be willing to cooperate favourably.

Of course, a lot also depends on your sales policy, the way in which you attract customers or match your offer to your target group. Not every retailer meets these conditions, hence the feedback on dropshipping is not always favourable.

Remember, too, that there are actually a lot of stores operating in the dropshipping model. To survive in this environment, you need to be highly competitive. Running such a business will require you to thoroughly analyse the market, do intensive marketing and create an offer that is attractive to customers.

Do you already know what dropshipping is? Or do you have additional questions before you start selling in this model? Contact us and find out how dropshipping can work for your store!